My Approach
When your team is overextended or just needs a boost, you need someone who can come in to do a speedy assessment and independently deliver a strategy that incorporates your goals.
I ask the right questions, carefully listen to your objectives, and establish clear priorities to launch successful initiatives that elevates your brand and mission.
What I Offer
- Annual marketing planning & strategy
- Guidance on rebrands
- Website & email optimization
- Integrated marketing plans
- SEO audit & content writing
- WordPress publishing (Elementor and Divi)
- Brand identity, messaging & creative direction
- Copywriting & copyediting
- Email strategies
- Campaign ideation
- Content audits, strategy & creation
- Fractional marketing leader
Let’s collaborate on your next project!
Women In Product Case Study
I designed and conducted a market research program at Women In Product to develop a cohesive brand voice. I created core messaging guides for 4 target audiences used across 9 digital channels.
Results: an above-average industry email open rate of 33-55% and increased YoY event and program attendance by 18%.
Testimonials
“Jessica is fantastic to work with! She was able to quickly pick up on our style and tone and delivered content that felt like it came from inside the team. Her storytelling was fresh, funny, and perfectly aligned with our goals. From day one, she was one of those great contractors who just get it.”
Orly Bartour, VP of Learning Experience & Global Product, Podium Education
“One of Jessica’s superpowers is how deeply she listens to the community. She made the voices of our members central to everything we did—from campaigns to content to events. She collaborated directly with women in our network to spotlight their stories, insights, and achievements, giving our brand an authenticity and heart that resonated deeply. It wasn’t just strategy. It was soul-driven storytelling.”
Cyronne Counts, Women In Product Collaborator
“Jessica is someone who can run with an idea in ways few others can. Give her the basic premise of an initiative and she can not only develop the GTM strategy, but also execute on everything from corporate partnerships to content creation.”
Drew Seman, Sierra Club Collaborator
“I’ve had the pleasure of working with Jessica and have been consistently impressed by her talent as a writer. Jessica has a unique ability to craft clear, compelling narratives that capture both the big picture and the critical details. Her writing is thoughtful, engaging, and always tailored perfectly to the audience. She brings creativity, professionalism, and insight to every project.”
Oliver Bernstein, Founder, Steady Hand PR
“I had the pleasure of working with Jessica recently while she conducted a thorough audit of the digital fundraising and marketing efforts of National Psoriasis Foundation. Jessica came to us highly recommended from a few colleagues who had worked with her in the past.
She truly left no stone unturned while digging into the many complex facets of our program and provided an incredibly detailed audit report with a years’ worth of valuable recommendations on how to continually improve our systems. Her attention to detail, industry expertise, and passion for nonprofit work shone through from start to finish. We’ve implemented several of Jessica’s recommendations and have already seen improvements. I look forward to continuing to work through her audit roadmap and seeing how it allows our program to flourish in the future.
I would highly recommend Jessica’s services to anyone interested, you will quickly reap the benefits of sharing her knowledge!”